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Why It’s Tougher to Set Appointments Today and What to Do About It! – Part 13 – Q&A

LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

  • How would you go about closing a sale after many proposal meetings with a single customer? They say they are very interested and have told me many times they are discussing but I am trying to temper my thoughts that they are just wasting my time.
  • How do you get a busy restaurant owner to sit down with you to hear your headline?
  • What do you think about using a headline to the effect of "I have a way to help use your co-op dollars more effectively."?

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Why It’s Tougher to Set Appointments Today and What to Do About It! – Part 10 – Q&A

LBS Broadcast Selling Expert, Paul Weyland answers LIVE broadcaster questions! In this session:

  • Do you have any headline suggestions for restaurant owners?
  • Regarding your statement that "your competitor is making a mistake"…. Is the "mistake" that the other competitor is making that they are not on the air, or are we to find a mistake that may be less obvious? Still unclear as to how to present what the “mistake” is.
  • How do I get an appointment with a small business owner who says they can't afford radio?

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