LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • What steps do you take to come up with good headlines?
  • I want to get a fairly large local BBQ restaurant on my radio station. Any ideas?
  • Instead of asking for budget, is it better to present what you think is best for the client and ask for their thoughts afterwards?
  • Can you give an example or two for improving a voicemail message?