Select Page
Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 8 – Q&A

Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 8 – Q&A

, , , , ,

LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

  • In our market we have one owner group that has multiple stores carrying the same brand.  Example: 2 BMW stores just 20 minutes apart in the metro.  Historically, these individual stores operate as competitors and do not/will not share a campaign or have continuity in their messaging.  Do you agree with this approach?  I would like to see them combine efforts and make a larger impact with their dollars.  Any advice on how to get them to do that?
  • I've had a dealer tell me that they can't hold onto used/pre-owned inventory. They go out the door as fast as they get them. What can we tell them?  How long does it take for the used car auctions to ramp back up to meet demand?
  • What would you recommend to an account exec that needs more experience with dealers and has historically felt more comfortable working with other categories?
  • When cold calling a dealership for the first time, what would you suggest we say on the phone/in person to get an appointment? “Getting your fair share of the comeback” is great, but what else can I do?

Read More
Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 6 – Q&A

Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 6 – Q&A

, , , , ,

LBS Auto Expert, John Tkac takes LIVE broadcaster questions!  In this session:

  • I'm not having vehicle sales issues with my dealers, but they're suffering in service. Is this true in other areas of the US? I'm in the mid-Atlantic.
  • Do you have any Ideas for ads/promotions for the new Bronco??
  • I work with two dealers - one domestic, one foreign - both of whom are very light on inventory and who want to air ads promoting "WE WANT TO BUY YOUR LATE MODEL USED CAR". My question is, what would you advise as a creative approach to this type of ad?
  • Can you source the numbers listed in the deck?

Read More
Reopening Doors with Innovation and Creativity – Part 5 – Q&A

Reopening Doors with Innovation and Creativity – Part 5 – Q&A

, , , , , ,

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • How do you handle a dealer that's having trouble selling their new inventory?
  • I have a small car dealer that is 90 days out from new inventory due to factory issues. He's said he's out until the fall to advertise new cars and doesn't see the need to talk about his service & used car sales. We've given him the direct approach of reminding folks they're still here & to talk to the area with no avail. What are your suggestions?
  • For auto dealers what offer and copy are you seeing succeed in radio markets?
  • I’m in a market where advertisers were hurt by our station’s former leadership and our new leadership is trying to turn things around, what do you feel is the best approach?

Read More
Making Your Mark in a Recovering Economy – Part 5 – Q&A

Making Your Mark in a Recovering Economy – Part 5 – Q&A

, , , , , , , ,

Paul Weyland take LIVE broadcaster questions! In this session:

  • Annual buys are always best. However, I've found it tough to get people to commit right now with the uncertainty of the long term. What are your thoughts about going to shorter term? How would you position that?
  • I have a small car dealer that never advertises. He has nicer cars than most local used car dealers. Is there something I can say to him now to maybe make him change his mind?
  • How do you have your reps balance between being an advocate for their clients and their financial responsibility to the company?
  • Do you have any ideas for personal injury attorney without making them sound cliché or like ambulance chasers?
  • Do you have any ideas for the Home Services industry?
  • Do you have any ideas for Dentists?  This is a tough category.

Read More
You searched all of LBS for 'used car' Please use the options below to refine your results.


Filter by LBS category


Filter by video presenter