Social Media Is Shifting Again! Are You Keeping Up? - Part 9 - Q&A

LBS Social Media Expert, Lori Lewis, answers LIVE broadcaster questions! In this session:

Digital media revenue was over 2 billion dollars in 2025. How are stations selling it?
What are the best ways to utilize Sponsored Content?
Does trying to push to external links shorten your reach? For example we often post news articles to our website and attempt to direct people to the original article via social.
When it comes to types of content, are posts and stories necessary or should we just focus on reels?

Social Media Is Shifting Again! Are You Keeping Up? – Part 9 – Q&A