According to a 2010 survey of casino marketing executives, they believe social media is their next big marketing opportunity, while 47% of those surveyed believed their spending on traditional forms of advertising would decrease in the future.

A clear majority believe Facebook is the most important social media platform for the casino industry.

As you talk to casino and gaming prospects be sure to always include a social media component in your advertising program. Your key advantage is to remind casinos that broadcast promotion can attract more social media followers and increase engagement with new customers more quickly than if they used social media on its own.

Here are some social media examples and resources you can share with your casino and gaming prospects:

1. Pechanga Resort & Casino Case Study
2. Best Social Marketing in Casino Industry for 2011
3. Help a Casino Make Their Facebook Page More Likeable
4. Rise of Social Media Casino Games
5. Casino Offers Facebook Exclusive Offers