As you consider promotion ideas to pitch casino and gaming prospects, keep these three casino marketing trends in mind.
1. declining revenue
Casinos like every other business have seen a decline in revenue since the beginning of the financial crisis in 2008.
2. more competition
More and more states are approving the creation of new casinos and gaming businesses to generate alternative sources of revenue. Click here for a snapshot of the casino industry in your state. This means more competition for existing casinos.
3. encourage more repeat visits by customers
According to a recent survey of casino marketing executives, their number one marketing goal is to increase repeat visits from their existing customer base.
