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Mastering Your Station’s Reputation for Advertisers, Prospects, and Community! – Part 7 – Q&A

Mastering Your Station’s Reputation for Advertisers, Prospects, and Community! – Part 7 – Q&A

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Melody Spann-Cooper, CEO and Chair of Midway Broadcasting, takes LIVE broadcaster questions! In this session:

  • What is the best question you ask current clients or prospective clients to gain more of an understanding of who they are?
  • We have small market stations, how would you encourage clients to expand their advertising arenas if they are still challenged by not having an up-to-date online presence?
  • I’m a sales rep in a very small market. How do I start a conversation with my owner about the need to invest in our station to connect better with our current audience and new audiences

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Providing Creative “Surprise” for Your Customers! – Part 12 – Q&A

Providing Creative “Surprise” for Your Customers! – Part 12 – Q&A

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LBS Creative Experts, Blaine and Honey Parker, take LIVE broadcaster questions!  In this session:

  • When you come up with these creative scripts, do you usually bounce them off of someone else before presenting them to the client?
  • Do these creative techniques apply regardless of the demographic? What about with cultural communities like Hispanics, for example?

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