Ad Trends | Local Broadcast Sales

The Hispanic Consumer by Category

Ad Trends, Apparel Sales Ideas, Furniture Sales Ideas, Home Improvement Sales Ideas, Travel Sales Ideas

Eric Moore reports on the findings of a recent study on the Hispanic consumer and how you can help your local retailers reach that segment of your market more...

Housing Ideas

Ad Trends, Furniture Sales Ideas, Home Improvement Sales Ideas, Real Estate Sales Ideas, Services Sales Ideas

Sally Kohn discusses some less-obvious advertising category targets that the rebounding real estate market is positively impacting.

Late Spring Sales Ideas

Ad Trends, Home Improvement Sales Ideas

In this session, Sally Kohn delivers LOTS of great ideas for LOCAL targets that are ideal for a late-spring/early summer advertising campaigns. See how many you hadn’t...

Spring Sales Ideas

Ad Trends, Home Improvement Sales Ideas

Sally Kohn gives several great ideas for some spring time advertisers that you might not normally think of.

How Car Dealers Make Money – Part 4

Ad Trends, Automotive Sales Ideas, How Car Dealers Make Money

Ever wonder how a car dealer makes money? In this segment, John Tkac provides a broadcast sales strategy that will work for EVERY franchise dealer! This strategy centers on “dealer cash” and what that means to your local car dealers. He also introduces a program that auto manufacturers use to push their dealers to make more sales. It is called “Stair Step Dealer Cash” and it is a HUGE key to you selling more advertising to your local auto dealers!

How Car Dealers Make Money – Part 5

Ad Trends, Automotive Sales Ideas, How Car Dealers Make Money

Ever wonder how a car dealer makes money? In this session, John Tkac discusses “fixed operations”, the importance of your dealers targeting geographically close customers for their service department, and how to use this a a part of their Unique Selling Proposition.

Travel Trends

Ad Trends

Eric Moore of Insight Edge analyzes the key trends in travel, showing you how to set your travel clients up for a successful year.

Real Estate Trends

Ad Trends

Eric Moore breaks down key real estate trends and offers advice for what you should be doing with your clients right now.

Off Price Retailers

Ad Trends

Eric Moore discusses key, important trends as they relate to off-price retailers taking market share from their department store counterparts and what it all means for your...