In this first of two videos on effective creative, John Tkac examines the elements shared by successful creative from dealers around the country.

In this second video on effective creative, John Tkac breaks down real-life examples of effective and ineffective creative for auto dealers.

John Tkac shares one of his most valuable trade secrets: dealer cash. He explains what dealer cash is and how to use it to your advantage.

John Tkac provides highly effective examples that use advertising on broadcaster websites to drive traffic to auto dealer websites.

John Tkac steps through several examples of auto web advertising, illustrating their effectiveness, efficiency, and revenue potential.

John Tkac examines several real-life examples that successfully integrate broadcast and web advertising.