In this first of two videos on attacking “Other” advertising, John Tkac explains what exactly “Other” is and how to challenge dealers to measure its...

In this second video on attacking “Other”, John Tkac walks you through more real-life examples of “Other” advertising, and how you can convince dealers to shift that money...

John Tkac reveals how much auto dealers spend on broadcast advertising cost per vehicle retail (CPVR). He provides strategies for increasing sales by attacking the...

John Tkac analyzes trends in new and used car sales, highlighting dealer needs, and showing how you can most effectively help them with broadcast radion and...

John Tkac explains how fewer dealerships can actually mean more business if you follow his Last Man Stranding strategy for expanding marketing footprint.

John Tkac discusses strategies and tactics for working with small dealers, and how the efficiency and reach of broadcast advertising dollars can help them flourish in even...

John Tkac discusses the erosion of auto gross profit margins and how you can help dealers respond to this challenge.

John Tkac explains how to convince auto dealers that direct mail is one of the worst ways to advertise and why direct e-mail is a more efficient approach.

John Tkac explains how to free up advertising dollars for broadcast media by convincing auto dealers to use targeted publications instead of newspapers.