Automotive Sales: Attacking "Other", Part 2
In this second video on attacking “Other”, John Tkac walks you through more real-life examples of...
Read MoreIn this second video on attacking “Other”, John Tkac walks you through more real-life examples of...
Read MoreJohn Tkac reveals how much auto dealers spend on broadcast advertising cost per vehicle retail...
Read MoreEver wonder how a car dealer makes money? In this session, John Tkac discusses “fixed operations”, the importance of your dealers targeting geographically close customers for their service department, and how to use this a a part of their Unique Selling Proposition.
Read MoreJohn Tkac analyzes trends in new and used car sales, highlighting dealer needs, and showing how...
Read MoreJohn Tkac explains how fewer dealerships can actually mean more business if you follow his Last...
Read MoreJohn Tkac discusses strategies and tactics for working with small dealers, and how the efficiency...
Read MoreJohn Tkac discusses the erosion of auto gross profit margins and how you can help dealers respond...
Read MoreJohn Tkac explains how to convince auto dealers that direct mail is one of the worst ways to...
Read MoreJohn Tkac explains how to free up advertising dollars for broadcast media by convincing auto...
Read MoreJohn Tkac discusses strategies for demonstrating newspaper’s ineffectiveness. He shares his...
Read More