The Smart Approach to Understanding Dealers – Part 1
Gary Moore discusses practical strategies and real information that you can employ today in...
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Q&A with a Former Car Dealer – Part 12
John Tkac answers LIVE broadcaster questions! In this segment:
- Do you focus on just one vehicle in a :30 radio spot?
- What one-liner do you use to get in to a dealer who refuses to see you?
- How do you combat mandated dealer spend?
Q&A with a Former Car Dealer – Part 11
John Tkac answers LIVE broadcaster questions! In this segment:
- How do I get a local dealer to think more of my station’s value when he says he has to be in Auto Trader to compete?
- How do you determine a used auto dealer’s ad budget?
- Is there a reason to be concerned about Subaru’s recent quality issues?
Renewing Your Automotive Strategies for 2019
Broadcasters: Your auto dealers are facing a more challenging road this year, and it’s the right...
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Q&A with a Former Car Dealer – Part 10
John Tkac answers LIVE broadcaster questions! In this segment:
- What type of Internet products will compete with AutoTrader, Cars.com, etc.?
- I have a Ford dealer who only advertises his used cars on air. How can I get him to consider including his new cars?
- Do dealers do much with geofencing and geotargeting?
- How do dealers get their email lists?
Working with Auto Dealers in Q4 and Beyond!
Your local car dealers need your help! Finish the year strong with your auto accounts as John...
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Q&A with a Former Car Dealer – Part 9
John Tkac answers LIVE broadcaster questions! In this segment:
- How can I get a dealer’s attention and how can I get a meeting with them?
- What are your thoughts on using a radio DJ for an endorsement?
- When it comes to creative in selling used cars, is it effective to feature a vehicle or two and list the price?
Q&A with a Former Car Dealer – Part 8
John Tkac answers LIVE broadcaster questions! In this segment:
- What’s the answer for an auto dealer who says he is dropping radio altogether and putting his budget into digital?
- Do you have any suggestions for trying to break through large auto groups?
- What’s the national average dollar amount for cost per vehicle retail?
Q&A with a Former Car Dealer – Part 7
John Tkac answers LIVE broadcaster questions! In this segment:
- Are dealers forced by the manufacturer to use a certain percentage of their co-op dollars on digital marketing?
- A local dealer says that co-op money is not the same as it used to be, is that true?
- Some manufacturers are demanding that 50% of their co-op be used on digital. How do I get around that? What is the best way for radio to get thier share of digital money?
- Lithia is the owner of our Mercedes and Audi dealerships and getting around their gatekeepers to the dealers has become very challenging. We always get steered to the agency. Do you have any suggestions?
Q&A with a Former Car Dealer – Part 6
John Tkac answers LIVE broadcaster questions! In this segment:
- Dealers in our market have gone to just digital and direct mail. How can I get those dollars back?
- The dealers I’m calling on have ad agencies and they only do TV and mailers. How do I get past that?
- Last year at this time, 2017 was projected to be up. Why was that and will dealers be conservative in 2018 because of this?