The Nine Facts You Need From Every Local Direct Client
In this session, Paul Weyland covers the nine integral questions he asks from every local direct client, whether he already knows the answers or not. Armed with this...
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Q&A with a Former Car Dealer – Part 12
John Tkac answers LIVE broadcaster questions! In this segment:
- Do you focus on just one vehicle in a :30 radio spot?
- What one-liner do you use to get in to a dealer who refuses to see you?
- How do you combat mandated dealer spend?
Subway Map Method To Copywriting
Tim Burt, LBS Creative Expert, discusses his “Subway Method” to writing copy for :30 and :60 spots for brand new clients who have never used broadcast before....
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Headlines and ROI!
LBS creative expert, Tim Burt, explains how to create headlines that bring results to your clients!
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Q&A with a Former Car Dealer – Part 11
John Tkac answers LIVE broadcaster questions! In this segment:
- How do I get a local dealer to think more of my station’s value when he says he has to be in Auto Trader to compete?
- How do you determine a used auto dealer’s ad budget?
- Is there a reason to be concerned about Subaru’s recent quality issues?
Dominant Image
LBS creative expert, Tim Burt, explains and dissects the number one factor that determines whether your client’s advertising will deliver results!
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Renewing Your Automotive Strategies for 2019
Broadcasters: Your auto dealers are facing a more challenging road this year, and it’s the right time for you to gain business from those dealers who have put you off in the...
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Q&A on Closing Your Most Difficult Sales – Part 5
Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:
- Why do I have clients who spend lots of money with me every month, but won’t return a call?
- Sometimes our station has what I call a “fire sale” which is a limited number of highly discounted spots. How do different clients respond to this tactic?
- My manager wants 2-4 updates on my sales activities every day. How can I get him what he needs without spending so much time on generating reports?
Facts Tell, Stories Sell!
Tim Burt busts an advertising myth that often gets in the way of advertiser success. Learn how stories can help you to bring better ideas and creative to market for your...
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Q&A on Closing Your Most Difficult Sales – Part 4
Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:
- I have a client who agrees to a schedule only to change her mind a week later. She has done this more than once. Am I doing something wrong?
- How important is it to understand others? What should managers know about their reps? Are these closing skills useful in staff development?
- Does your pattern impact how you approach pricing?