Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

  • Why do I have clients who spend lots of money with me every month, but won’t return a call?
  • Sometimes our station has what I call a “fire sale” which is a limited number of highly discounted spots.  How do different clients respond to this tactic?
  • My manager wants 2-4 updates on my sales activities every day.  How can I get him what he needs without spending so much time on generating reports?