Best Practices | Local Broadcast Sales

Digital Ad Opportunities Q&A – Part 2

Ask LBS, Best Practices, Digital Sales Ideas, Digital Webinars, Jeff Knauss Q&A, Radio Webinars, Sales Ideas Webinars, Television Webinars

Jeff Knauss answers LIVE broadcaster questions! In this segment:

What are some good ways to combine radio advertising and digital marketing?
As a sales manager, should I hire digital experts to sell digital and leave my existing team to focus on traditional?
Are broadcast-driven digital sweepstakes effective in building client awareness and interaction or are consumers weary of these sorts of promotions?

Digital Ad Opportunities Q&A – Part 1

Ask LBS, Best Practices, Digital Sales Ideas, Digital Webinars, Jeff Knauss Q&A, Radio Webinars, Sales Ideas Webinars, Television Webinars

Jeff Knauss answers LIVE broadcaster questions! In this segment:

What are some ways to increase off-page optimization in SEO?
What are the best resources to use to learn more about digital marketing?
Since FaceBook is so cost-effective, how do you compete against them?
Can you expand on why you feel geofencing is being overused and give us better practices to utilize it correctly?

Relationship Selling Q&A – Part 2

Ask LBS, Automotive Sales Ideas, Best Practices, Paul Weyland Q&A, Prospecting, Selling

Paul Weyland takes LIVE questions from broadcasters! In this segment:

For someone who is new to radio sales, how do you start off a conversation with clients?
How do you get a car dealer to call you back when they think they don’t need to?
I went from commercial radio to publicly-supported radio – do you have suggestions for making the transition and building relationships in this context?
Have you found it more difficult to make face-to-face appointments in our connected world? How do you overcome their objection to “just email me”?

Digital Ad Opportunities for Today’s Broadcast Seller

Best Practices, Digital Webinars, LBS Webinars - 2018, New Hire Webinars, Radio Webinars, Sales Ideas Webinars, Television Webinars

Hear first-hand what a broadcaster thinks about how you can personally be more relevant moving forward with your clients by including digital strategies. You’ll find Jeff...

Self-Branding: Getting Credit for the Expertise that You Have – Part 1

Best Practices, Self Branding, Selling

Mark Levy discusses the importance of reminding your customers about the expertise that you offer them and branding yourself as the go-to media guru in your market!

Self-Branding: Getting Credit for the Expertise that You Have – Part 2

Best Practices, Self Branding, Selling

Mark Levy continues discussing the importance of reminding your customers about the expertise that you offer them and branding yourself as the go-to media guru in your...

Self-Branding: Getting Credit for the Expertise that You Have – Part 3

Best Practices, Self Branding, Selling

Mark Levy continues discussing the importance of reminding your customers about the expertise that you offer them and branding yourself as the go-to media guru in your...

Self-Branding: Getting Credit for the Expertise that You Have – Part 4

Best Practices, Self Branding, Selling

Mark Levy continues discussing the importance of reminding your customers about the expertise that you offer them and branding yourself as the go-to media guru in your...

Self-Branding: Getting Credit for the Expertise that You Have – Part 5

Best Practices, Self Branding, Selling

Mark Levy finishes discussing the importance of reminding your customers about the expertise that you offer them and branding yourself as the go-to media guru in your...

Q&A with a Former Car Dealer – Part 7

Ask LBS, Automotive Sales Ideas, Best Practices, John Tkac Q&A

John Tkac answers LIVE broadcaster questions! In this segment:

Are dealers forced by the manufacturer to use a certain percentage of their co-op dollars on digital marketing?
A local dealer says that co-op money is not the same as it used to be, is that true?
Some manufacturers are demanding that 50% of their co-op be used on digital. How do I get around that? What is the best way for radio to get thier share of digital money?
Lithia is the owner of our Mercedes and Audi dealerships and getting around their gatekeepers to the dealers has become very challenging. We always get steered to the agency. Do you have any suggestions?