Beverage Sales Ideas | Local Broadcast Sales

Wine & Liquor Case Study

Marc Miranda of Fox 40 television in Binghamton, NY, shares a case study for promoting a local wine and spirits store client.

Challenge the Critic Promotion

Beverage Sales Ideas

Sam Caputa of Emmis Interactive presents a case study for promoting brand awareness and customer engagement for clients in the alcohol category.

Pub Promotion Case Study

Beverage Sales Ideas

Sam Caputa of Emmis Interactive shares a detailed case study for bar and pub promotion.

Case Study: Coors Promotion

Case Studies

Brad LaRock, GM of 107.3 DOC FM in Sherman, TX, details a successful case study that ties together a national beer brand, a local retailer, and a charity golf...

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There are lots of interesting ways to promote beer and wine tastings without having to rely on special offers. Remember, you always want to promote drinking responsibly, so lean toward offering advice, expertise and recommendations in your...