Reopening and Dancing Around COVID – Part 9 – Q&A

Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

  • Is now a bad time to walk in to a business as opposed to calling or emailing them? I’m trying to be respectful of social distancing.

  • Can you speak a little bit on how to talk to a car dealer who has pulled their advertising due to lack of inventory? The dealer is a Toyota brand.

  • What motivates businesses to advertise during COVID?

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Reopening and Dancing Around COVID – Part 8 – Q&A

Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

  • Have you ever hired other locals to create ads? Example: hire a local comedian to give creative input on making a car commercial. If so how did it go? Would you recommend this or avoid it?

  • I work with a locally owned electrical business client. They can do any electrical repair both inside and outside your home. They’ve been on our station for almost a year. Their slogan is : “We take the shock out of your electrical service”. Family business slogan is “It’s my name on the truck, it’s my name on the line.” Looking for a new angle to their previous ads.

  • How do you brand a store?

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Reopening and Dancing Around COVID – Part 7 – Q&A

Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

  • Can you quickly list the five ways to get past COVID again?

  • What are some easy branding ideas for auto dealers?

  • In times like now, would you say it is better to reach new potential clients through phone calls or emails?

  • What is the best use of spec spots?

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Reopening and Dancing Around COVID – Part 5 – Q&A

Blaine and Honey Parker take LIVE broadcaster questions!  In this session:

  • I’m not naturally creative, how can I feel more comfortable when I need to be?
  • Can you share an example of how Honey made co-op advertising with car dealers fun?
  • Besides “What’s a great day at work?” what are some other questions you like to ask clients when copywriting?

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Reopening Doors with Innovation and Creativity – Part 9 – Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • What is your favorite radio spot that has run in the past 60 days and why?
  • How can my clients get the point across that it is safe to come into their shop?
  • How do we position our clients to stand out in a positive way in the midst of riots, protests, COVID, and crazy weather?
  • Should we be focusing more on attitudinal research like the 14% decline of physical retail rather than the behavioral data that clients are used to seeing and using to determine what media to buy?

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