COVID-19 | Local Broadcast Sales

Reopening Doors with Innovation and Creativity – Part 8 – Q&A

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

What is your best advice for a new advertising rep who has been hired during this pandemic?
What do you recommend for physical therapists whose clients are not open to virtual sessions and not ready to come to the office?
I have a carpet cleaning-flooring company that was been told by his competition (who are also friends) not to advertise and feels will not need to advertise when this all opens up. This is a small market with not a ton of competition. Any suggestions?
What advice do you have for clients who own venues for massive events since they are not able to get permits to operate?
Are you saying that creative is more important than ever? I’m not very creative, how can I get better?

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

I’ve had clients who have said they are too busy now, they can’t keep up and they can’t get people to work (either laid off staff or new employees). I’ve already suggest a marketing campaign.
I have been getting the following statement from my clients. We have been closed for so long, how do we afford advertising with no money coming in. How do I respond?
Many sales reps are working from home. I’m always looking to add new business but we are limited in asking for appointments. What’s a good way to get the decision maker’s email address to send info? Do you have a recommendation of what to send besides just suggesting another package?

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

Are bars just out of luck? Our local bars don’t have enough food to sell and are forced to operate at a greatly reduced capacity (25-30% of their max space).
I have a flooring client who has “at risk” people on their staff. They are currently available by appointment only and are undecided about fully reopening (since the State has reopened their category.) I have suggested they keep their name out there and let people know they’re open, even promoting that customers can “make appointments”, but they haven’t pulled the trigger. Do you have any other suggestions to reassure them to advertise?
Due to COVID, it’s nearly impossible to meet with business owners face-to-face. How do we get their attention over the phone in order for them to give us 20 minutes to help their business?
People are doing more billboards as businesses think more people are in their vehicles than engaging with radio and TV. How do I combat this without bashing?

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

How do you handle a dealer that’s having trouble selling their new inventory?
I have a small car dealer that is 90 days out from new inventory due to factory issues. He’s said he’s out until the fall to advertise new cars and doesn’t see the need to talk about his service & used car sales. We’ve given him the direct approach of reminding folks they’re still here & to talk to the area with no avail. What are your suggestions?
For auto dealers what offer and copy are you seeing succeed in radio markets?
I’m in a market where advertisers were hurt by our station’s former leadership and our new leadership is trying to turn things around, what do you feel is the best approach?

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

How do you get a client that is new to advertising and wants to advertise but is dragging their feet to commit?
How can I address a retailer who is stuck on “nobody is leaving their home to shop”? They are so negative and can’t get beyond this.
One of my clients has an agency that is telling her not to advertise now. How should I respond?
How do you tackle those businesses that are “so busy we don’t need to advertise”?
Any ideas on how to make cold calls with many businesses just reopening?

The economic impact of COVID-19 has had devastating effects on your station and local businesses....

The economic impact of COVID-19 has had devastating effects on your station and local businesses....

The economic impact of COVID-19 has had devastating effects on your station and local businesses....

Paul Weyland takes LIVE broadcaster questions! In this session:

How can I get landscapers and excavating companies to call back–when they are busy doing their jobs from 6 a.m. till dark?
How often should you update a client’s ad?
What do you recommend for carpet cleaning companies since people don’t want them in their homes right now?
What would you say from the heart to your sales team and staff about covid19?

Paul Weyland takes LIVE broadcaster questions! In this session:

I was trained that you should always offer three options a big plan, medium and small. Do you recommend that or do you think it’s OK just to present just one or two?
I have car dealers that are pulling back from radio what can I do to truly help them see the power of radio?
What’s your strategy to tell a client their idea isn’t a good one? How do you steer creative away from all the clichés they want?
Do you have any advice on securing ad dollars for a local franchise store?
I need help getting the nerve up to make that FIRST call/contact on the phone!
What kind of businesses would you recommend talking to in a small market?
What if you’re a micro-market, and all you have to work with are small advertisers?
What would you promote to an HVAC Service advertiser using a headline?