Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 8 Q&A

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 8 Q&A

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LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions!  In this session:

  • How can I show sincere empathy to a client and still move the conversation into a selling context?
  • On a cold call, what do clients want to hear?
  • My station wants to do a one-day call out sale.  How should we approach this?

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Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 6 Q&A

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 6 Q&A

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LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions!  In this session:

  • What kinds of ad messages break through this ugly COVID-19 info that our audience is bombarded with?
  • How do you monitor reps’ activity levels when they are working from home and not actually selling anything?
  • What do you think political advertising is going to look like in 2020?

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COVID-19: Be the Best in Your Market – Part 7

COVID-19: Be the Best in Your Market – Part 7

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LBS experts take LIVE broadcaster questions!  In this session:

  • What are some compelling reasons that a business should advertise if they are going to be closed for the next month or two?
  • Since we are in the brand building business, shouldn’t that be enough reason to continue advertising right now?
  • What are some sponsorship packages that would be appropriate, exciting, and successful during this pandemic?
  • What categories are best to focus on right now?
  • How do I get people to understand that the ag industry is still open for business?
  • Home improvement companies are saying that they can’t work because they can’t go into peoples’ houses right now and when things come back they are going to be slammed so they don’t need to advertise.  How do I respond to that?

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COVID-19: Be the Best in Your Market – Part 6

COVID-19: Be the Best in Your Market – Part 6

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LBS experts take LIVE broadcaster questions!  In this session:

  • How do we address agencies pulling their advertising?
  • What do you say to a client who insists on filling their commercial with cliches?
  • How do you contact clients without it becoming an opportunity for them to cancel?
  • How do you handle reps who say they can’t make a conference call while working from home?
  • How do you recommend approaching clients when things return to normal?

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