Fundamentals You Must Master Now – Part 3
Tim Burt, LBS Creative Expert, discusses creative fundamentals that you need to know, master, and put into practice!
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Fundamentals You Must Master Now – Part 4
Tim Burt, LBS Creative Expert, discusses creative fundamentals that you need to know, master, and put into practice!
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Fundamentals You Must Master Now – Part 5
Tim Burt, LBS Creative Expert, discusses creative fundamentals that you need to know, master, and put into practice!
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Subway Map Method To Copywriting
Tim Burt, LBS Creative Expert, discusses his “Subway Method” to writing copy for :30 and :60 spots for brand new clients who have never used broadcast before....
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Dominant Image
LBS creative expert, Tim Burt, explains and dissects the number one factor that determines whether your client’s advertising will deliver results!
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Hypnosis Tactics In Advertising
LBS Creative Expert, Tim Burt and his guest, Wendi Friesen discuss excellent and insightful tactics used by professional hypnotists(!) that have specific application in...
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Interview with a General Sales Manager – Part 5
In this session, former General Sales Manager, Sally Kohn, addresses reps’ questions!
- How can I increase my ability to be creative and innovative for my clients?
- My manager is not good on sales calls with my clients, but I have to bring her on six calls per month. What can I do to improve the awkwardness this creates?
- There are several car dealers in my market that air on only one station because that’s what their competitors do. How do I break this mentality?
- How can I get in on home builder/developer “Grand Opening” activities?
I am looking for creative/copy ideas for a salon/skin care biz…
…she wants a “more affordable than you think” vibe, but I don’t want it to sound cheap. The salon primarily offers hair, nails, waxing, permanent...
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