How To Write A Creative Spot in Minutes – Part 1
Regardless of the time of year, your clients are depending on you to deliver results. When a client wants to be on the air but has no idea what to talk about in their spot,...
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Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 7 Q&A
LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:
- I’m in a small market and one of my clients is a locally owned flooring outfit. They are only willing to pay $200 a month for 28 ads. Is it feasible that radio will help?
- What are the advantages to being in a small market?
- Is there an innovative way to get a local 18-screen movie theatre to regularly promote their movies and entertainment experience? They seem to rely mostly on digital.
- I have a carpet cleaning service client that wants to position themselves as a flood service for homes during the next five months. Any ideas?
- Do you have any ideas for promoting a CBD company?
Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 6 Q&A
LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:
- How can I get a hospital to switch their budget from billboards to radio?
- I have a dentist who is more expensive than some of the competitors in the area. How can she differentiate herself and her services?
- How can a Lasik eye surgery center receive more calls during COVID since Lasik is considered a selective procedure?
Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 5 Q&A
LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:
- I am new and get nervous about what to say when I go into a business. Where should I start?
- What should I say to business owners who are convinced that there won’t be enough inventory to sell this Christmas because of supply-chain issues?
- In our small market, we are currently getting a lot of objections like, “It does not make sense to advertise because I don’t have enough employees for more business”. Any suggestions on how to respond to that? Or should we just walk away?
- Do you have any ideas for a plumber who isn’t number one in the market, but wants to be?
Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 4 Q&A
LBS Broadcast Selling Expert, Paul Weyland, answers LIVE questions from broadcast sellers! In this session:
- Can you provide me with some ideas on how to approach businesses that people really only use on rare occasions? I’m specifically thinking of a house painting business. I’m also thinking of a roofing company.
- What are some questions I can ask to start a conversation with a “special occasion” business to help show them that they should advertise all the time like you are suggesting?
- Have you ever seen a politician who has an ongoing “public image” campaign when it is not campaign season?
Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 3
We all know how important the Christmas season and other year-ending holiday sales are to our advertiser’s bottom line. A refreshing approach is to lead our clients...
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Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 2
We all know how important the Christmas season and other year-ending holiday sales are to our advertiser’s bottom line. A refreshing approach is to lead our clients...
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Today’s Unconventional Approach to Retail and Professional Services Ad Selling Success! – Part 1
We all know how important the Christmas season and other year-ending holiday sales are to our advertiser’s bottom line. A refreshing approach is to lead our clients...
Read More
Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 7 – Q&A
LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:
- How do I help a dealer see the ROI from being on my station?
- Dealers in my market keep telling me that they don’t need to advertise service. How can I overcome that objection? Is it better to approach this from a branding perspective or price/service offers?
- How do you handle it when dealers don’t want to share their cost per vehicle expenses?
- Several tier 2 groups are dark for this quarter, are they returning this quarter’s money to the dealers to spend locally or will it carry over to next quarter?
Building Broadcast and Digital Strategies That Will Get Your Dealers’ Attention Now! – Part 6 – Q&A
LBS Auto Expert, John Tkac, takes LIVE broadcaster questions! In this session:
- Can you define “pump in” and “pump out”? And how can we use that to sell broadcast?
- How has fewer new vehicles impacted co-op?
- I understand the math on the CPRV but need more explanation on how it ties to advertising.
- Is it a good idea to ask dealers who continue to claim that they don’t have new car inventory to advertise that they will pay top dollar for your used car?