Digital Webinars | Local Broadcast Sales

Q&A with a Mobile and OTT Expert – Part 1

Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!

How can advertisers avoid being labelled as “creepy” when reaching their audience through their device ID number?
Our station believes that we make more money through traditional broadcast – doesn’t digital have a lower profit margin?
How can radio sell to match a listener’s entire daily journey?
Do you recommend that TV stations also sell OTT to build a strong revenue stream in the future?

Why are you likely losing significant market share to these newer digital options? Today (and...

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Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

How do you determine the personality style of someone before you meet them?
What if I’m in a meeting with two or more people with differing personalities?
How can a manager get the most from different types of salespeople?
How do the different patterns of people respond to the idea of starring in their own commercial?

Mark Landon takes LIVE broadcaster questions! In this session:

If our station doesn’t have anyone who understands digital, do we need to hire another rep to specialize in it?
What do you tell a station that finds digital to be confusing?
Does my Echo or similar device at my home influence the digital ads I get?