5 Common Brand Mistakes And How To Avoid Them – Part 1

5 Common Brand Mistakes And How To Avoid Them – Part 1

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Every once in a while, we are better off personally and professionally after we meet certain individuals and this webinar will be one of those unique points in time for you! We are thrilled to introduce you to Blaine and Honey Parker, founders of Slow Burn Marketing. Your clients and station managers depend on you to be the most creative media solution provider in the market and you need to be a powerhouse branding expert. Learn and review the difference between a small-business brand and a billion-dollar brand and what to look for as you examine your client’s new or established branding strategies. This session is all set to elevate your game in the field.

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Q&A with a Mobile and OTT Expert – Part 2

Q&A with a Mobile and OTT Expert – Part 2

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Mark Landon, LBS Digital Expert, takes LIVE broadcaster questions!

  • How can I keep a client’s traditional budget at the same levels AND bring in more digital revenue?
  • Are OTT ads actual insertions into the programming or is it strictly pre-roll and post-roll?
  • Once we capture a device’s ID and start showing ads on someone’s FaceBook, does that continue if they get a new phone or do we have to start over with them?

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