The Survival Marketing Workshop – Part 5 – TOMA and USP
An online workshop from Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher...
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The Survival Marketing Workshop – Part 4 – Customer Messages
An online workshop from Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher...
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The Survival Marketing Workshop – Part 3 – Niche Markets
An online workshop from Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher...
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The Survival Marketing Workshop – Part 2 – Reach, Frequency, and Market Share
An online workshop from Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher...
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The Survival Marketing Workshop – Part 1 – Introduction
An online workshop from Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher...
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Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 11 Q&A
LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:
- What do you suggest for jewelry stores for Mother’s Day when nobody is coming into the store?
- What are your thoughts on rate changes and bonus spots at this time?
- With hospitals cutting their staff, what are some strategies for keeping them on air?
Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 10 Q&A
LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:
- Do you have any advice for a new seller during this unique time?
- What is your best advice for a new seller who started right as COVID-19 hit?
- What are some strengths and opportunities of broadcast compared to social media?
Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 9 Q&A
LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:
- In today’s environment, should we offer a free month to a good client that we don’t want to see leave?
- Can you explain why the Bar Association is a good target?
- What kinds of compelling messages need to be promoted by gardening businesses and landscapers?
Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 8 Q&A
LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:
- How can I show sincere empathy to a client and still move the conversation into a selling context?
- On a cold call, what do clients want to hear?
- My station wants to do a one-day call out sale. How should we approach this?
Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 7 Q&A
LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:
- Do you have a good opening line for a cold call?
- Can you talk about doing or not doing packages during this pandemic?
- What categories are reps currently having the most success with?