Digital Webinars | Local Broadcast Sales

9 Things To Do To Rev Up for 2019

Best Practices, Digital Webinars, LBS Webinars - 2018, Prospecting, Radio Webinars, Selling, Television Webinars

Every one of us can use a boost sometimes! That boost can come in many ways including the implementation of new tools to serve our prospects and clients. Join LBS Broadcast...

Customer Service…So What’s the Big Deal?

Digital Webinars, LBS Webinars - 2018, Radio Webinars, Television Webinars

Today’s highly competitive environment challenges broadcast/digital sellers more than ever to add value to their advertisers and prospects experience. Customer service is...

Q&A on Closing Your Most Difficult Sales – Part 3

Ask LBS, Best Practices, Closing, Digital Webinars, Mike Cheney Q&A, Prospecting, Radio Webinars, Selling, Television Webinars

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

I have an Amiable client who won’t make a decision without checking with others in her organization. Any suggestion on how I can close this kind of client more often?
I work with a team of advertising sales people at a university. What kinds of suggestions do you have for teaching them to become responsible sales people for clients, especially as it relates to rapport?
How do you handle a client who has someone else talk to you after a meeting? Maybe a Dominant at first, but now an Amiable.

Q&A on Closing Your Most Difficult Sales – Part 1

Ask LBS, Best Practices, Closing, Digital Webinars, Mike Cheney Q&A, Prospecting, Radio Webinars, Selling, Television Webinars

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:

Why is it so hard for me to get a few minutes with my Dominant auto dealers?
My manager doesn’t like me to stop and see a client without a purpose, but you say that Expressive clients like you to stop in to say “hi”. Why is that?”
How do you recover if you identify a client’s communication pattern incorrectly?
Is it a good idea to categorize my clients based on their communication pattern?
I find it hard to deal with Analytical prospects. Do they REALLY need all the information they ask for?

Digital Ad Opportunities Q&A – Part 3

Ask LBS, Best Practices, Digital Sales Ideas, Digital Webinars, Jeff Knauss Q&A, Radio Webinars, Sales Ideas Webinars, Television Webinars

Jeff Knauss answers LIVE broadcaster questions! In this segment:

What steps should a broadcast group take to expand its digital offerings beyond static banner ads and is there a danger in only offering that type of online ad?
What is the best method to use to measure cross-platform campaign effectiveness?
What is an average management fee or commission on digital solutions in a competitive digital market?
Are there third-party companies you would recommend to run digital on behalf of broadcasters or do you believe this is better done in-house?

Digital Ad Opportunities Q&A – Part 2

Ask LBS, Best Practices, Digital Sales Ideas, Digital Webinars, Jeff Knauss Q&A, Radio Webinars, Sales Ideas Webinars, Television Webinars

Jeff Knauss answers LIVE broadcaster questions! In this segment:

What are some good ways to combine radio advertising and digital marketing?
As a sales manager, should I hire digital experts to sell digital and leave my existing team to focus on traditional?
Are broadcast-driven digital sweepstakes effective in building client awareness and interaction or are consumers weary of these sorts of promotions?

Digital Ad Opportunities Q&A – Part 1

Ask LBS, Best Practices, Digital Sales Ideas, Digital Webinars, Jeff Knauss Q&A, Radio Webinars, Sales Ideas Webinars, Television Webinars

Jeff Knauss answers LIVE broadcaster questions! In this segment:

What are some ways to increase off-page optimization in SEO?
What are the best resources to use to learn more about digital marketing?
Since FaceBook is so cost-effective, how do you compete against them?
Can you expand on why you feel geofencing is being overused and give us better practices to utilize it correctly?

Digital Ad Opportunities for Today’s Broadcast Seller

Best Practices, Digital Webinars, LBS Webinars - 2018, New Hire Webinars, Radio Webinars, Sales Ideas Webinars, Television Webinars

Hear first-hand what a broadcaster thinks about how you can personally be more relevant moving forward with your clients by including digital strategies. You’ll find Jeff...

Powerful Relationship Selling

Best Practices, Digital Webinars, LBS Webinars - 2018, Radio Webinars, Selling, Television Webinars

It’s time to put the “show” back into show business! In this session, Paul Weyland discusses Relationship Selling, How to Turn a Prospect into a Life-Long Customer and...

Q&A with a Digital Expert – Part 3

Ask LBS, Best Practices, Digital Webinars, Selling, Steve Weaver Q&A

LBS Digital Expert, Steve Weaver answers LIVE broadcaster questions! In this segment, he covers:

For a client, is a ‘do it yourself website’ just a horrible idea or is it better than nothing?
How do you distribute blogs for a client and how do you monetize this?
Do you think that Facebook numbers can be misleading for clients and do you think that clients know what those numbers mean?