Unleashing Your Broadcast and Digital Sales Success
Today’s advertising and marketing selling environment can be unkind to sales veterans, vicious to rookies, and harsh to every broadcast seller who fits in-between. Local...
Read More
Make a Tremendous Difference with Your Car Dealers
So far, 2019 is turning out to be another great year for total auto sales. The new vehicle sales volume has declined slightly while used car and truck sales are booming....
Read More
Boost Your Creativity!
A POWERFUL marketing message will always be WORTH MORE than the advertising budget! Ready for real, practical steps to make a significant difference for your advertiser’s TV...
Read More
Leadership Impact Rx: Maximum Strength i3
Great leadership requires professional focus towards meaningful and productive goals. The great leader has to be an inspiration to followers, leading by example while...
Read More
Q&A on Closing Your Most Difficult Sales – Part 6
Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:
- How do you determine the personality style of someone before you meet them?
- What if I’m in a meeting with two or more people with differing personalities?
- How can a manager get the most from different types of salespeople?
- How do the different patterns of people respond to the idea of starring in their own commercial?
Digital Expert Q&A – Part 5
Mark Landon takes LIVE broadcaster questions! In this session:
- If our station doesn’t have anyone who understands digital, do we need to hire another rep to specialize in it?
- What do you tell a station that finds digital to be confusing?
- Does my Echo or similar device at my home influence the digital ads I get?
Digital Expert Q&A – Part 4
Mark Landon takes LIVE broadcaster questions! In this session:
- What advice do you have for getting management to invest in digital solutions?
- How does traditional broadcast fit in the digital media mix?
- What programs have the best margins and potential for stations?
Digital Expert Q&A – Part 3
Mark Landon takes LIVE broadcaster questions! In this session:
- How do you price digital so it’s worth selling?
- What kind of pricing variance exists in digital advertising?
- How important is it for my station to provide search services?
Digital Expert Q&A – Part 2
Mark Landon takes LIVE broadcaster questions! In this session:
- What are your thoughts/experience on/with OTT?
- Who are some reputable partners for my station to partner with to provide digital services?
- Are there two or three questions we should be asking providers BEFORE partnering with them?
Digital Expert Q&A – Part 1
Mark Landon takes LIVE broadcaster questions! In this session:
- Can you give a couple good reasons why we should sell on both broadcast and digital?
- How would you respond to someone who looks at everything that’s possible in digital advertising and thinks that it’s scary?
- How can you obtain specific mobile phone ID’s for advertising purposes? Can the user turn that feature on and off?