LBS experts take LIVE broadcaster questions!  In this session:

• What are some compelling reasons that a business should advertise if they are going to be closed for the next month or two?
• Since we are in the brand building business, shouldn’t that be enough reason to continue advertising right now?
• What are some sponsorship packages that would be appropriate, exciting, and successful during this pandemic?
• What categories are best to focus on right now?
• How do I get people to understand that the ag industry is still open for business?
• Home improvement companies are saying that they can’t work because they can’t go into peoples’ houses right now and when things come back they are going to be slammed so they don’t need to advertise.  How do I respond to that?

LBS experts take LIVE broadcaster questions!  In this session:

• How do we address agencies pulling their advertising?
• What do you say to a client who insists on filling their commercial with cliches?
• How do you contact clients without it becoming an opportunity for them to cancel?
• How do you handle reps who say they can’t make a conference call while working from home?
• How do you recommend approaching clients when things return to normal?

LBS experts take LIVE broadcaster questions!  In this session:

• What do I tell business owners deciding between making payroll and advertising?
• How do I help a client work around appearing insensitive if they advertise?
• What is the single, most important question to ask a client today?
• If you could pick one creative idea addressing COVID-19 concerns for one industry, what would it be?
• How would you sell sports talk radio right now with no idea on when sports might be back?