Gary Moore Q&A | Local Broadcast Sales

Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 8 – Q&A

Digital Webinars, Gary Moore Q&A, LBS Webinars - 2021, Leadership Webinars, New Hire Webinars, Radio Webinars, Television Webinars

LBS President Gary Moore takes LIVE broadcaster questions! In this session:

What’s the best way to show you care about your clients while still being solution-focused?
What’s your best advice for people new to broadcast sales?
How do you convince veteran sales reps that digital is here to stay and to embrace and learn it? Often, digital is hard to explain and hard to execute and I have several reps who will not take the time to add a digital element into their marketing proposals.

Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 7 – Q&A

Digital Webinars, Gary Moore Q&A, LBS Webinars - 2021, Leadership Webinars, New Hire Webinars, Radio Webinars, Television Webinars

LBS President Gary Moore takes LIVE broadcaster questions! In this session:

What can I do when a client says they have too much business and don’t need to use my station to get more?
How do you overcome the situation of getting businesses to advertise after they’ve been shut down and are struggling with just paying their bills?
You’ve piqued my interest. How can I start getting into video production?

Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 6 – Q&A

Digital Webinars, Gary Moore Q&A, LBS Webinars - 2021, Leadership Webinars, New Hire Webinars, Radio Webinars, Television Webinars

LBS President Gary Moore takes LIVE broadcaster questions! In this session:

I have a client who doesn’t want to advertise because they don’t want to seem heartless or insensitive. What can I do to help them work through this concern?
What are some practical daily things I can do now to be more ready for my clients when things get closer to normal?
Would you recommend showing our customers the report from LBS Research?

COVID-19: Be the Best in Your Market – Part 7

Ask LBS, Best Practices, COVID-19, Gary Moore Q&A, Mark Levy Q&A, Paul Weyland Q&A, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS experts take LIVE broadcaster questions! In this session:

What are some compelling reasons that a business should advertise if they are going to be closed for the next month or two?
Since we are in the brand building business, shouldn’t that be enough reason to continue advertising right now?
What are some sponsorship packages that would be appropriate, exciting, and successful during this pandemic?
What categories are best to focus on right now?
How do I get people to understand that the ag industry is still open for business?
Home improvement companies are saying that they can’t work because they can’t go into peoples’ houses right now and when things come back they are going to be slammed so they don’t need to advertise. How do I respond to that?

COVID-19: Be the Best in Your Market – Part 6

Ask LBS, Best Practices, COVID-19, Gary Moore Q&A, Mark Levy Q&A, Paul Weyland Q&A, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS experts take LIVE broadcaster questions! In this session:

How do we address agencies pulling their advertising?
What do you say to a client who insists on filling their commercial with cliches?
How do you contact clients without it becoming an opportunity for them to cancel?
How do you handle reps who say they can’t make a conference call while working from home?
How do you recommend approaching clients when things return to normal?

COVID-19: Be the Best in Your Market – Part 5

Ask LBS, Best Practices, COVID-19, Gary Moore Q&A, Mark Levy Q&A, Paul Weyland Q&A, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS experts take LIVE broadcaster questions! In this session:

What do I tell business owners deciding between making payroll and advertising?
How do I help a client work around appearing insensitive if they advertise?
What is the single, most important question to ask a client today?
If you could pick one creative idea addressing COVID-19 concerns for one industry, what would it be?
How would you sell sports talk radio right now with no idea on when sports might be back?

Q&A with a Customer Service Expert – Part 5

Ask LBS, Best Practices, Gary Moore Q&A, Prospecting, Selling

LBS President, Gary Moore answers LIVE broadcaster questions! In this session:

How can I improve my customer service skills if my station doesn’t offer digital products?
Is it better to call ahead or just drop in on prospects?

Q&A with a Customer Service Expert – Part 4

Ask LBS, Best Practices, Gary Moore Q&A, Prospecting, Selling

LBS President, Gary Moore answers LIVE broadcaster questions! In this session:

What do you do to motivate yourself on down days?
How would you steal clients from your competitors?

Q&A with a Customer Service Expert – Part 3

Ask LBS, Best Practices, Gary Moore Q&A, Prospecting, Selling

LBS President, Gary Moore answers LIVE broadcaster questions! In this session:

What are “soft skills” and why are they important?
Besides “underpromising and overdelivering”, how do you keep your client’s budget with your station?
How do I compete with larger stations in my market when it comes to customer service?

Q&A with a Customer Service Expert – Part 2

Ask LBS, Best Practices, Gary Moore Q&A, Prospecting, Selling

LBS President, Gary Moore answers LIVE broadcaster questions! In this session:

How often should you follow up with a prospective client?
What if your station owner or manager has bad blood with the person you are trying to sell to?
I have prospects who say “radio is dead”. I can’t sell them, so how can I give them excellent customer service when they won’t even give me the chance?