Paul Weyland takes LIVE broadcaster questions! In this session:

• Can you elaborate on the importance of “brief” presentations to get to the point? Our group has a tendency to have 9-15 page presentations which to me seem too much.
• Chiropractors are getting more and more into alternative treatments for various things, one of which is stem cell treatment for joint ailments.  Any ideas for this category?
• I’m a commercial producer for my station. How can I get my account exec to bring me the information I need to come up with a creative solution that speaks to the viewer?
• You had mentioned years ago the best reps seemed to have a certain number of accounts on the air each month.  How many do you believe they should have?
• How would you develop an engaging creative message towards doctors?