Healthcare Sales Ideas | Local Broadcast Sales

COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 10 – Q&A

Paul Weyland takes LIVE broadcaster questions! In this session:

No insurance companies broadcast in our market – they are very closed to doing anything other than print. How do we convert them to radio?
I have a Pizza Shop who was on the air before COVID. His recent response to me was NO MORE BILLS. How do I get an audience with him again?
Do you have any ideas for supplemental oxygen and medical equipment supplies?
Can I use client podcasts as a marketing advantage for them?

Paul Weyland takes LIVE broadcaster questions! In this session:

Do you have any recommendations for pharmacies?
What are your thoughts on social media?
Our small market has several small, used car dealers who basically do no promoting – they say that they “can’t afford it”. A “big” weekly ad schedule here would be MAYBE $500! What would you suggest that we do to get them comfortable advertising on the radio? What is Gross Margin of Profit for used cars?

Paul Weyland takes LIVE broadcaster questions! In this session:

Can you provide some ideas for jewelry stores?
Any ideas for family doctors?
Should I even bother with a local restaurant that can only hold 50% capacity during this time? They say they aren’t having trouble filling their dining room to that 50%.

Paul Weyland takes LIVE broadcaster questions! In this session:

How do you best protect rate integrity when all your competition is dropping rates big time in challenging times like this?
There are a couple of local businesses that are major staples in our community with plenty of funds for traditional advertising. However, they are fixated solely on digital marketing, as the owner states it has the best return on investment. How might I be able to make traditional media a more serious consideration?
Do you have any ideas for a gold buying client?
Do you have any summer vacation ideas for resorts?
Do you have any ideas for Independent Living Facilities for seniors?
Do you have any ideas for funeral homes?
How would you go about getting a Fitness Center to get back on the air after being closed for so long?
Do you have any ideas for online education?
I have a realtor that claims that TV doesn’t work because people only tell him they saw his billboard…suggestions?

Paul Weyland takes LIVE broadcaster questions! In this session:

Can you elaborate on the importance of “brief” presentations to get to the point? Our group has a tendency to have 9-15 page presentations which to me seem too much.
Chiropractors are getting more and more into alternative treatments for various things, one of which is stem cell treatment for joint ailments. Any ideas for this category?
I’m a commercial producer for my station. How can I get my account exec to bring me the information I need to come up with a creative solution that speaks to the viewer?
You had mentioned years ago the best reps seemed to have a certain number of accounts on the air each month. How many do you believe they should have?
How would you develop an engaging creative message towards doctors?