Mark Levy discusses how professionally preparing and delivering political campaigns will significantly impact your added revenue streams that you otherwise may miss. Waiting...
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In this session, Paul Weyland uses a real headline to get an appointment with the decision maker. Then he’ll make the best presentation the client has NEVER heard, and ask...
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Why are you likely losing significant market share to these newer digital options? Today (and tomorrow), every broadcaster must be able to discuss digital possibilities with...
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Today’s advertising and marketing selling environment can be unkind to sales veterans, vicious to rookies, and harsh to every broadcast seller who fits in-between. Local...
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So far, 2019 is turning out to be another great year for total auto sales. The new vehicle sales volume has declined slightly while used car and truck sales are booming....
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A POWERFUL marketing message will always be WORTH MORE than the advertising budget! Ready for real, practical steps to make a significant difference for your advertiser’s TV...
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Every station owner, manager, and seller has an opportunity to escalate their station’s competitive edge as they master the “Bowtie” strategy. This session will challenge...
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Great leadership requires professional focus towards meaningful and productive goals. The great leader has to be an inspiration to followers, leading by example while...
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In this session, Paul Weyland covers the nine integral questions he asks from every local direct client, whether he already knows the answers or not. Armed with this...
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What does a broadcast seller need to know to compete in today’s digital-minded world? How can you position broadcast to advertisers who are starting to favor digital...
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