Digital Expert Greg Gibbons takes LIVE broadcaster questions! In this session:
Digital Expert Greg Gibbons takes LIVE broadcaster questions! In this session:
Digital Expert Greg Gibbons takes LIVE broadcaster questions! In this session:
In this extraordinary session, Digital Expert Greg Gibbons shares how managers and sellers can come to a practical and useful understanding of how to integrate digital into their station’s selling culture. Why should we approach businesses with digital strategies during these stressful times? Why is a digital strategy necessary today? How can I keep a digital schedule from moving money away from my advertisers’ broadcast budgets? What percent of an advertiser’s budget should you recommend for digital marketing? How can my advertisers not get lost in all the political advertising activities? Plus, you’ll see examples of successfully integrated broadcast and digital campaigns.
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In this extraordinary session, Digital Expert Greg Gibbons shares how managers and sellers can come to a practical and useful understanding of how to integrate digital into their station’s selling culture. Why should we approach businesses with digital strategies during these stressful times? Why is a digital strategy necessary today? How can I keep a digital schedule from moving money away from my advertisers’ broadcast budgets? What percent of an advertiser’s budget should you recommend for digital marketing? How can my advertisers not get lost in all the political advertising activities? Plus, you’ll see examples of successfully integrated broadcast and digital campaigns.
Read More
In this extraordinary session, Digital Expert Greg Gibbons shares how managers and sellers can come to a practical and useful understanding of how to integrate digital into their station’s selling culture. Why should we approach businesses with digital strategies during these stressful times? Why is a digital strategy necessary today? How can I keep a digital schedule from moving money away from my advertisers’ broadcast budgets? What percent of an advertiser’s budget should you recommend for digital marketing? How can my advertisers not get lost in all the political advertising activities? Plus, you’ll see examples of successfully integrated broadcast and digital campaigns.
Read More
In this extraordinary session, Digital Expert Greg Gibbons shares how managers and sellers can come to a practical and useful understanding of how to integrate digital into their station’s selling culture. Why should we approach businesses with digital strategies during these stressful times? Why is a digital strategy necessary today? How can I keep a digital schedule from moving money away from my advertisers’ broadcast budgets? What percent of an advertiser’s budget should you recommend for digital marketing? How can my advertisers not get lost in all the political advertising activities? Plus, you’ll see examples of successfully integrated broadcast and digital campaigns.
Read More
In this extraordinary session, Digital Expert Greg Gibbons shares how managers and sellers can come to a practical and useful understanding of how to integrate digital into their station’s selling culture. Why should we approach businesses with digital strategies during these stressful times? Why is a digital strategy necessary today? How can I keep a digital schedule from moving money away from my advertisers’ broadcast budgets? What percent of an advertiser’s budget should you recommend for digital marketing? How can my advertisers not get lost in all the political advertising activities? Plus, you’ll see examples of successfully integrated broadcast and digital campaigns.
Read More
Blaine and Honey Parker take LIVE broadcaster questions! In this session:
Is now a bad time to walk in to a business as opposed to calling or emailing them? I’m trying to be respectful of social distancing.
Can you speak a little bit on how to talk to a car dealer who has pulled their advertising due to lack of inventory? The dealer is a Toyota brand.
What motivates businesses to advertise during COVID?
Blaine and Honey Parker take LIVE broadcaster questions! In this session:
Have you ever hired other locals to create ads? Example: hire a local comedian to give creative input on making a car commercial. If so how did it go? Would you recommend this or avoid it?
I work with a locally owned electrical business client. They can do any electrical repair both inside and outside your home. They’ve been on our station for almost a year. Their slogan is : “We take the shock out of your electrical service”. Family business slogan is “It’s my name on the truck, it’s my name on the line.” Looking for a new angle to their previous ads.
How do you brand a store?