LBS Webinars - 2020 | Local Broadcast Sales

Auto Sales and the Coronavirus – Getting Ready for the Comeback! – Part 6 – Q&A

LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

I’m not having vehicle sales issues with my dealers, but they’re suffering in service. Is this true in other areas of the US? I’m in the mid-Atlantic.
Do you have any Ideas for ads/promotions for the new Bronco??
I work with two dealers – one domestic, one foreign – both of whom are very light on inventory and who want to air ads promoting “WE WANT TO BUY YOUR LATE MODEL USED CAR”. My question is, what would you advise as a creative approach to this type of ad?
Can you source the numbers listed in the deck?

LBS Auto Expert, John Tkac takes LIVE broadcaster questions! In this session:

All I hear from car dealers is that they are putting money into digital. How should I respond?
The dealers I’m talking to are saying they are having trouble getting inventory and therefore don’t want to advertise and have response they can’t fulfill. Also, they’ve reduced staff and can’t profitably hire again with such an inventory problem. How would you suggest dealing with an objection like this?
Since they are basically the same truck, are GMC truck sales included in Chevy Silverado numbers?
How do I deal with the challenge that most of my dealers only want to advertise new vehicles due to their desire to use co-op dollars?

Local auto dealers have to monitor their discretionary spending even more than ever. The strength...

Local auto dealers have to monitor their discretionary spending even more than ever. The strength...

Local auto dealers have to monitor their discretionary spending even more than ever. The strength...

Local auto dealers have to monitor their discretionary spending even more than ever. The strength...

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

What is your favorite radio spot that has run in the past 60 days and why?
How can my clients get the point across that it is safe to come into their shop?
How do we position our clients to stand out in a positive way in the midst of riots, protests, COVID, and crazy weather?
Should we be focusing more on attitudinal research like the 14% decline of physical retail rather than the behavioral data that clients are used to seeing and using to determine what media to buy?

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

What is your best advice for a new advertising rep who has been hired during this pandemic?
What do you recommend for physical therapists whose clients are not open to virtual sessions and not ready to come to the office?
I have a carpet cleaning-flooring company that was been told by his competition (who are also friends) not to advertise and feels will not need to advertise when this all opens up. This is a small market with not a ton of competition. Any suggestions?
What advice do you have for clients who own venues for massive events since they are not able to get permits to operate?
Are you saying that creative is more important than ever? I’m not very creative, how can I get better?

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

I’ve had clients who have said they are too busy now, they can’t keep up and they can’t get people to work (either laid off staff or new employees). I’ve already suggest a marketing campaign.
I have been getting the following statement from my clients. We have been closed for so long, how do we afford advertising with no money coming in. How do I respond?
Many sales reps are working from home. I’m always looking to add new business but we are limited in asking for appointments. What’s a good way to get the decision maker’s email address to send info? Do you have a recommendation of what to send besides just suggesting another package?

LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions! In this session:

Are bars just out of luck? Our local bars don’t have enough food to sell and are forced to operate at a greatly reduced capacity (25-30% of their max space).
I have a flooring client who has “at risk” people on their staff. They are currently available by appointment only and are undecided about fully reopening (since the State has reopened their category.) I have suggested they keep their name out there and let people know they’re open, even promoting that customers can “make appointments”, but they haven’t pulled the trigger. Do you have any other suggestions to reassure them to advertise?
Due to COVID, it’s nearly impossible to meet with business owners face-to-face. How do we get their attention over the phone in order for them to give us 20 minutes to help their business?
People are doing more billboards as businesses think more people are in their vehicles than engaging with radio and TV. How do I combat this without bashing?