LBS Auto Expert, John Tkac takes LIVE broadcaster questions!  In this session:

  • All I hear from car dealers is that they are putting money into digital.  How should I respond?
  • The dealers I’m talking to are saying they are having trouble getting inventory and therefore don’t want to advertise and have response they can’t fulfill.  Also, they’ve reduced staff and can’t profitably hire again with such an inventory problem.  How would you suggest dealing with an objection like this?
  • Since they are basically the same truck, are GMC truck sales included in Chevy Silverado numbers?
  • How do I deal with the challenge that most of my dealers only want to advertise new vehicles due to their desire to use co-op dollars?