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Weyland Wednesdays – Q&A – Part 11

Weyland Wednesdays – Q&A – Part 11

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LBS Broadcast Selling Expert, Paul Weyland, takes LIVE broadcaster questions!  In this session:

  • What ideas can I take to a family entertainment center that has mini golf, batting cages, and a full arcade? – Hannah  
  • Any idea what the value of a new customer is for an auto and home insurance client? – Debra  
  • How long should a typical presentation take, not including the client’s interaction and questions? – Philip 
  • Generally speaking, is it usually best to leave a copy of the complete presentation or just a summary?

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Make A Better Offer (Or Someone Else Will)! – Part 11 – Offer Evaluations

Make A Better Offer (Or Someone Else Will)! – Part 11 – Offer Evaluations

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LBS Creative Expert, Tim Burt, evaluates broadcast clients’ offers LIVE!  In this session:

  • Sofa Stimulus Package – Get a new sofa for $1400
  • Family Hearth and Patio-spring patio sale – Get ready for spring and with every patio set purchased by March 31st, you will get a patio heater free.
  • Easter Sale/$50 off a full size mattress, $100 off a queen mattress, $200 off a king mattress thru Easter
  • See well in the sun with American Eyecare’s Sunglasses sale. Now through the month of May, get up to 50% off your favorite brand name frames.
  • Pet Supply Store: Now through Easter, spend $80 and get a goodie bag free!

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Make A Better Offer (Or Someone Else Will)! – Part 10 – Offer Evaluations

Make A Better Offer (Or Someone Else Will)! – Part 10 – Offer Evaluations

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LBS Creative Expert, Tim Burt, evaluates broadcast clients’ offers LIVE!  In this session:

  • Get an estimate on a new roof this week!
  • If you’ve been struggling with pain, don’t wait any longer to take action. Bob’s CBD has products that will make you feel better today!
  • We are offering 30% off for new customers this week only!
  • The Beef Box for just $100. This big box of premium beef includes T-bones, rib steaks, top sirloin, New Yorks, chuck roast, and lean ground beef!
  • Ginko Biloba – 90 day supply – 30% off

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Make A Better Offer (Or Someone Else Will)! – Part 9 – Q&A

Make A Better Offer (Or Someone Else Will)! – Part 9 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • What’s an appropriate frequency or number of spots for a limited time offer?
  • I’m a pretty good salesperson but I’m not as good at creative. How can I improve my creative skills?
  • How many offers is too many for one local station?
  • Can you give some ideas how to position COVID in a positive way for a restaurant?

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Make A Better Offer (Or Someone Else Will)! – Part 8 – Q&A

Make A Better Offer (Or Someone Else Will)! – Part 8 – Q&A

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LBS Creative Expert, Tim Burt, answers LIVE broadcaster questions!  In this session:

  • Is it better to allow just a short time to respond to an offer? How long should it be?
  • How would you create a special offer for a great small catering business that specializes in groups of 75 people or less?
  • Have you ever worked with a station that set up monthly meetings to discuss offers and creative ideas as a group?
  • You mentioned that the offer should be the star of its radio spot, how long of a radio spot should one stick to in order to keep the audience’s attention?

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