Paul Weyland takes LIVE broadcaster questions! In this session:

• Our radio station does not have a dentist on the air. We are planning to pitch a few. What should an initial plan to dominate the category look like in terms of schedule and frequency, etc.?
• Do you think it’s better to call on the phone or just drop in to try to schedule an appointment?
• How do you use headlines to reach prospects through email?
• Would you use your headline in the subject line of the email or the opening statement?

Paul Weyland takes LIVE broadcaster questions! In this session:

• How would you get the attention of a Real Estate agent?
• Do you have any ideas for reaching a lawyer who already “knows it all”?

Paul Weyland takes LIVE broadcaster questions! In this session:

• I have a major car dealer who says I don’t need to call on him anymore because they only buy digital. How can I get him to listen to me?
• How can I get out of the cycle of leaving voice mails with a client? I don’t get many calling me back.

Paul Weyland takes LIVE broadcaster questions! In this session:

• How would you get the attention of a local landscaping company that mostly focuses on lawn mowing?
• What steps do you take to come up with effective headlines for a prospect and then make sure that you can deliver on them?
• A local furniture store owner in my medium-sized market will not meet with me and is really rude about it. He even told me to get out of his store once! I know that my station can get him more customers. Do you have any ideas for headlines for a furniture store that I can try to get his attention?