Data-Driven Audience Packaging to Drive Sales – Part 9 – Q&A

Data-Driven Audience Packaging to Drive Sales – Part 9 – Q&A

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Mark Landon, LBS Digital Expert and co-founder & managing partner of Recrue Media, takes LIVE broadcaster questions!  In this session:

  • Is Recrue Media an aggregator?
  • Are these services available for our media company to provide to advertisers directly or would we need to work with a company like yours to provide them?
  • In household targeting are you using longitude latitude or county generated plat mapping?
  • What frequency are you recommending to clients, 10 times, 20 times, or something else?

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Data-Driven Audience Packaging to Drive Sales – Part 8 – Q&A

Data-Driven Audience Packaging to Drive Sales – Part 8 – Q&A

,

Mark Landon, LBS Digital Expert and co-founder & managing partner of Recrue Media, takes LIVE broadcaster questions!  In this session:

  • What percentage of your campaigns have you recommended all possible tactics? How did those perform over select tactics?
  • Can OTT target something extremely specific like “Homes older than 10 years old”?
  • As a digital manager, it is difficult to get salespeople to offer digital along with their radio packages. Any suggestions how I can win them over to these kinds of solutions?

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Data-Driven Audience Packaging to Drive Sales – Part 7 – Q&A

Data-Driven Audience Packaging to Drive Sales – Part 7 – Q&A

,

Mark Landon, LBS Digital Expert and co-founder & managing partner of Recrue Media, takes LIVE broadcaster questions!  In this session:

  • Is Recrue Media an aggregator?
  • Are these services available for our media company to provide to advertisers directly or would we need to work with a company like yours to provide them?
  • In household targeting are you using longitude latitude or county generated plat mapping?
  • What frequency are you recommending to clients, 10 times, 20 times, or something else?

Read More