LBS Webinars – 2022 | Local Broadcast Sales

Approaching Auto Dealers During These Historical Times – Part 5 – Q&A

John Tkac, LBS Auto Expert, takes LIVE broadcaster questions! In this session:

What if your dealers don’t have any new or used inventory?
I have a Ford dealer where the General Manager won’t see me. Any ideas on how I can get his attention or who else I can approach to discuss a TV and digital campaign?
Can you talk about the high end and luxury vehicle market?
I found out that a used car manager at a key store in our market has a budget. How can I help him get a larger share of the dealer’s overall ad budget?
I have a dealer in my market that says he uses only digital for his marketing efforts. I know that my radio stations and digital assets can help him sell cars. Any ideas how I can address this digital-only mindset?

The majority of broadcasters have experienced extreme declines in auto revenue during the past...

The majority of broadcasters have experienced extreme declines in auto revenue during the past...

The majority of broadcasters have experienced extreme declines in auto revenue during the past...

The majority of broadcasters have experienced extreme declines in auto revenue during the past...

Blaine and Honey Parker, LBS Branding Experts and founders of Slow Burn Marketing, take LIVE broadcaster questions! In this session:

How do you keep a brand fresh? I can come up with a few good spots, but after 7 or 8 months it gets hard.
Do you prefer writing 60’s or 30’s?
I write multiple spots for different car dealers. They all think they have the best service and prices. How do I keep them different?

Blaine and Honey Parker, LBS Branding Experts and founders of Slow Burn Marketing, take LIVE broadcaster questions! In this session:

I’m currently working on a floor covering business that has a very generic slogan. They are going with adlets and 15-second spots. With the time being quick, what should the primary focus be? I’ve been taking the angle of the business name, what the customer will get or experience, and something to differentiate.
At my station, we shy away from creating ads that are read in first person. What are your thoughts?

Blaine and Honey Parker, LBS Branding Experts and founders of Slow Burn Marketing, take LIVE broadcaster questions! In this session:

What do you do when you don’t have 60 seconds? What do you prioritize in a 30 or even a 15?
How do I introduce a creative spot to an agency (for their client) without making the agency feel threatened?
I don’t feel like I’m very creative. How can I improve in this area?

Blaine and Honey Parker, LBS Branding Experts and founders of Slow Burn Marketing, take LIVE broadcaster questions! In this session:

Please talk about measuring ROI for a branding campaign versus a promotion/event campaign.
Is it a good idea to use broadcast to challenge bad reviews on social media and Yelp?
How do I prevent my customer’s corporate office from changing the creative on my local spot or even killing the entire campaign?

In the oversaturated information age, the business with the best brand sticks out and wins big....