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Ask A GM! – Part 6 Q&A

Ask A GM! – Part 6 Q&A

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Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, takes LIVE broadcaster questions!  In this session:

  • Our station’s GM is new to the market and doesn’t know my advertisers.  How can I get him exposure to my clients beyond sales calls and in the context of social distancing and mask requirements?
  • My GM is cancelling Nielsen for 2021.  What’s the best way for me to communicate to her that agencies require Nielsen ratings?  How can I overcome not having the Nielsen numbers?
  • Can I convince my GM to throw their weight around with my program director for new content I can get sponsors behind?

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Ask A GM! – Part 5 Q&A

Ask A GM! – Part 5 Q&A

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Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, takes LIVE broadcaster questions!  In this session:

  • How can I get my General Manager to make sales calls since she doesn’t currently go out to client locations?
  • Why does my General Manager always compare our sales team to other markets?  We have some unique challenges in our market and he doesn’t seem to realize it.
  • I have worked at three stations the past 15 years.  In each case, the GM didn’t seem interested in sales, just bottom-line dollars.  Is there a way I can engage my current GM without being a pest?

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Leadership Impact Q&A with Mark and Holly Levy – Part 2

Leadership Impact Q&A with Mark and Holly Levy – Part 2

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Mark and Holly Levy. LBS Broadcast Experts, take LIVE leadership questions from broadcasters!

  • How do we keep a positive culture when we are being asked to do more with less for the 3rd and 4th round of changes?
  • How do you deal with a new rep who doesn’t want to support the team or play by the rules?
  • How can a leader better know their reps personally and professionally in order to build respect and rapport with them?

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Leadership Impact Q&A with Mark and Holly Levy – Part 1

Leadership Impact Q&A with Mark and Holly Levy – Part 1

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Mark and Holly Levy. LBS Broadcast Experts, take LIVE leadership questions from broadcasters!

  • How do you establish a culture where peer feedback is accepted and not perceived as critical?
  • What characteristics should I look for in an accountability partner and should it NOT be my manager?
  • I find change to be very difficult, am I alone in that?
  • How can I, as a manager, conduct performance reviews in a positive way without seeming negative?

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Do You Know Where YOUR Dollars Are? Q&A – Part 1

Do You Know Where YOUR Dollars Are? Q&A – Part 1

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Mark Levy answers LIVE broadcaster questions! In this segment:

  • What are some tools I can use to figure out how much a client will spend the first time they advertise?
  • How do I get a client to use a campaign that does not include them personally in the spots?
  • How do I communicate the value of change to my stellar staff that doesn’t see the value of it in the context of moving from selling sponsorships to long-term selling?

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