Q&A with An Experienced Broadcast Psychologist – Part 1

Kelly Orchard takes live broadcaster questions! In this session:

  • How can I address the fear that some advertisers have in switching from another media to our station?
  • Is there value in giving myself a pep talk before I meet with a client or prospect?  What does that pep talk look like?
  • What are different coaching techniques for those on straight commission vs. hourly/salary compensation?
  • As a sales manager, how do I help keep the sales team thinking positively?

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