Mark Levy Q&A | Local Broadcast Sales

7 Steps to A Fantastic Recovery! – Part 7 – Q&A

Mark Levy, LBS Broadcast Selling Expert and President of Revenue Development Resources, answers LIVE broadcaster questions! In this session:

How do we gather all of our competitor’s pricing? Prices keep changing in our small market.
Do you have any ideas how a TV or radio station can offer a complete ad package with broadcast, Digital, and Direct mail?
Is it a good idea to encourage an advertiser to put “as heard on or as seen on our station” on their billboard, direct mail, or digital message?
It’s difficult to have a prospect set aside time to meet with them. What is a reasonable amount of time to request from a prospect?
Where can we find the Google Ad Planner Calendar and Ad Dollars spreadsheet?
Is it normal to have several competitors trying to recruit my peers to sell their ad products? How risky is it for one of my peers to jump to another non-traditional option?

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 11 Q&A

Ask LBS, COVID-19, Digital Webinars, Jewelry Sales Ideas, LBS Webinars - 2020, Radio Webinars, Television Webinars

LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:

What do you suggest for jewelry stores for Mother’s Day when nobody is coming into the store?
What are your thoughts on rate changes and bonus spots at this time?
With hospitals cutting their staff, what are some strategies for keeping them on air?

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 10 Q&A

Ask LBS, COVID-19, Digital Webinars, LBS Webinars - 2020, Mark Levy Q&A, New Hire Webinars, Radio Webinars, Television Webinars

LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:

Do you have any advice for a new seller during this unique time?
What is your best advice for a new seller who started right as COVID-19 hit?
What are some strengths and opportunities of broadcast compared to social media?

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 9 Q&A

Ask LBS, COVID-19, Digital Webinars, Home Improvement Sales Ideas, LBS Webinars - 2020, Mark Levy Q&A, Radio Webinars, Television Webinars

LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:

In today’s environment, should we offer a free month to a good client that we don’t want to see leave?
Can you explain why the Bar Association is a good target?
What kinds of compelling messages need to be promoted by gardening businesses and landscapers?

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 8 Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, LBS Webinars - 2020, Mark Levy Q&A, Radio Webinars, Television Webinars

LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:

How can I show sincere empathy to a client and still move the conversation into a selling context?
On a cold call, what do clients want to hear?
My station wants to do a one-day call out sale. How should we approach this?

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 7 Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, LBS Webinars - 2020, Mark Levy Q&A, Radio Webinars, Television Webinars

LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:

Do you have a good opening line for a cold call?
Can you talk about doing or not doing packages during this pandemic?
What categories are reps currently having the most success with?

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 6 Q&A

Ask LBS, Best Practices, COVID-19, Digital Webinars, LBS Webinars - 2020, Mark Levy Q&A, Political Advertising, Radio Webinars, Television Webinars

LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:

What kinds of ad messages break through this ugly COVID-19 info that our audience is bombarded with?
How do you monitor reps’ activity levels when they are working from home and not actually selling anything?
What do you think political advertising is going to look like in 2020?

COVID-19: Be the Best in Your Market – Part 7

Ask LBS, Best Practices, COVID-19, Gary Moore Q&A, Mark Levy Q&A, Paul Weyland Q&A, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS experts take LIVE broadcaster questions! In this session:

What are some compelling reasons that a business should advertise if they are going to be closed for the next month or two?
Since we are in the brand building business, shouldn’t that be enough reason to continue advertising right now?
What are some sponsorship packages that would be appropriate, exciting, and successful during this pandemic?
What categories are best to focus on right now?
How do I get people to understand that the ag industry is still open for business?
Home improvement companies are saying that they can’t work because they can’t go into peoples’ houses right now and when things come back they are going to be slammed so they don’t need to advertise. How do I respond to that?

COVID-19: Be the Best in Your Market – Part 6

Ask LBS, Best Practices, COVID-19, Gary Moore Q&A, Mark Levy Q&A, Paul Weyland Q&A, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS experts take LIVE broadcaster questions! In this session:

How do we address agencies pulling their advertising?
What do you say to a client who insists on filling their commercial with cliches?
How do you contact clients without it becoming an opportunity for them to cancel?
How do you handle reps who say they can’t make a conference call while working from home?
How do you recommend approaching clients when things return to normal?

COVID-19: Be the Best in Your Market – Part 5

Ask LBS, Best Practices, COVID-19, Gary Moore Q&A, Mark Levy Q&A, Paul Weyland Q&A, Radio Webinars, Television Webinars, Tim Burt Q&A

LBS experts take LIVE broadcaster questions! In this session:

What do I tell business owners deciding between making payroll and advertising?
How do I help a client work around appearing insensitive if they advertise?
What is the single, most important question to ask a client today?
If you could pick one creative idea addressing COVID-19 concerns for one industry, what would it be?
How would you sell sports talk radio right now with no idea on when sports might be back?