One Last Chance to Sit at the Feet of This Broadcast Superstar! – Part 5 – Q&A

One Last Chance to Sit at the Feet of This Broadcast Superstar! – Part 5 – Q&A

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LBS Broadcast Selling Expert, Mark Levy, takes LIVE broadcaster questions!  In this session:

  • Why should new sellers embrace veterans at their stations and why should veterans embrace new sellers?
  • How important is it for a broadcast seller (both veteran and new seller) to be aggressive in the area of self learning?
  • What helped you the most in your first three years in the business?

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7 Steps to A Fantastic Recovery! – Part 7 – Q&A

7 Steps to A Fantastic Recovery! – Part 7 – Q&A

Mark Levy, LBS Broadcast Selling Expert and President of Revenue Development Resources, answers LIVE broadcaster questions! In this session:

  • How do we gather all of our competitor’s pricing? Prices keep changing in our small market.
  • Do you have any ideas how a TV or radio station can offer a complete ad package with broadcast, Digital, and Direct mail?
  • Is it a good idea to encourage an advertiser to put “as heard on or as seen on our station” on their billboard, direct mail, or digital message?
  • It’s difficult to have a prospect set aside time to meet with them. What is a reasonable amount of time to request from a prospect?
  • Where can we find the Google Ad Planner Calendar and Ad Dollars spreadsheet?
  • Is it normal to have several competitors trying to recruit my peers to sell their ad products? How risky is it for one of my peers to jump to another non-traditional option?

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Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 11 Q&A

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 11 Q&A

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LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions!  In this session:

  • What do you suggest for jewelry stores for Mother’s Day when nobody is coming into the store?
  • What are your thoughts on rate changes and bonus spots at this time?
  • With hospitals cutting their staff, what are some strategies for keeping them on air?

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Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 10 Q&A

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 10 Q&A

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LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions!  In this session:

  • Do you have any advice for a new seller during this unique time?
  • What is your best advice for a new seller who started right as COVID-19 hit?
  • What are some strengths and opportunities of broadcast compared to social media?

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Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 9 Q&A

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 9 Q&A

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LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions!  In this session:

  • In today’s environment, should we offer a free month to a good client that we don’t want to see leave?
  • Can you explain why the Bar Association is a good target?
  • What kinds of compelling messages need to be promoted by gardening businesses and landscapers?

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Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 8 Q&A

Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 8 Q&A

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LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions!  In this session:

  • How can I show sincere empathy to a client and still move the conversation into a selling context?
  • On a cold call, what do clients want to hear?
  • My station wants to do a one-day call out sale.  How should we approach this?

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