Melody Spann-Cooper, Chair & CEO of Midway Broadcasting Corporation, answers LIVE broadcaster questions!  In this session:

• Where do you see broadcast in the next 10 years?
• How do you convince advertisers that the Hispanic market is an important target for their ad message?
• I am new to selling radio and want to be a positive resource for my customers. What daily steps would you recommend that I take to achieve that?

Melody Spann-Cooper, Chair & CEO of Midway Broadcasting Corporation, answers LIVE broadcaster questions!  In this session:

• Do you have your employees at your stations read your book?
• Who is your favorite mentor and why?
• As someone in authority, have you had any issues with staying authentic without becoming manipulating?
• You are a very busy person and on many non-profit boards – how do you organize yourself?

Melody Spann-Cooper, Chair & CEO of Midway Broadcasting Corporation, answers LIVE broadcaster questions!  In this session:

• You talked about disempowering words, but if women don’t use these words my experience is that men will feel threatened and even attack in response. Your thoughts?
• How did you overcome saying “I think” and “maybe”?
• What if we say “what if we do …” instead of “I think”?
• How did you establish the confidence to be who you are today? I just started in sales 2 weeks ago and I feel so out of my element