Ron Steiner begins his Negotiations series by first challenging the commonly held myths about negotiating. This 9-video training runs 34 minutes.

Ron Steiner pushes beyond price and helps you understand what your advertisers really want.

Ron Steiner teaches you how to create win-win situations by understanding both your client needs and your own needs.

Ron Steiner tackles the first P in the negotiations process: preparation.

Ron Steiner moves onto the second P in negotiations, probing, by teaching the W.H.A.T. probing technique.

Ron Steiner discusses the final P in negotiations, proposing, and how best to approach pricing.

Ron Steiner discusses what happens after you submit a proposal, helping you to anticipate and prepare for any number of client responses.

Ron Steiner discusses steps to take after the buy that will improve your negotiating and, more importantly, help you cultivate a long-term relationship with your...