Consultative Sales Approach
Stephen Warley along with Peter Conti and Sandi Martin from Borrell Associates teach you to deliver results through digital media opportunities, position yourself as a...
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How to Get Your Voicemails Returned
Dan O’Day, Radio Sales Expert, teaches you how to leave voicemails that command the attention of your advertisers, instead of getting deleted. He gives you the two...
Read MoreSales Questioning Guidelines and Difficult Questions
Here are two great resources for you to consider when sharpening your questioning skills! First, WikiHow is a great website for searching for instructions on how to do most anything. It has articles on everything from building a doghouse to...
Read MoreNine Rules For Asking Effective Sales Questions
CBS News Money Watch has a blog entry with nine great rules on how to ask effective questions in a sales context. While not strictly broadcast-focused, you will quickly see that the principles very much apply to television, radio, and digital...
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