CBS News Money Watch has a blog entry with nine great rules on how to ask effective questions in a sales context. While not strictly broadcast-focused, you will quickly see that the principles very much apply to television, radio, and digital sales. Learn these rules, practice them and put them into use beginning today. Not only will your customers notice the difference in you, but you’ll see results from asking your clients effective questions that lead them to buy more air time from you!

Click here for the nine rules!