The Truth is Out There – Part 1
Mark Levy discusses the value of a good CNA, the kinds of questions to avoid, and a valuable approach to asking good questions
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Being a Business Consultant Every Day!
Take your selling, marketing and advertising excellence to a higher level! Help advertisers and prospects develop a fuller understanding of the importance of advertising....
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Prospecting
Paul Weyland talks about the importance of prospecting and offers a whole host of great business categories that are often overlooked!
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T.O.P. Strategy
Wow! Gary Moore hands us a T.O.P. strategy for becoming the best-educated rep in your local market. In this segment, Gary takes an actual Ask LBS question (see the button...
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Funeral Homes
Nobody likes to think about them, but funeral homes are probably a significant industry in your market. In this session, Gary Moore discusses how you can become a marketing...
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To Sell the Truth – Part 8 – Getting Appointments
Paul Weyland shares his secrets for getting more appointments! Learn how to eliminate the common approaches that far too many broadcast sales pros use and replace those old,...
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The Power of Words
Mark Levy shares some great tips on how to reduce the tension inherent in telling a prospect that they are wrong about you or your station. Incorrect assertions need to be...
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New Ways to Get Appointments
Paul Weyland covers some common mistakes broadcast sellers make in the appointment-setting process and gives some alternative approaches to increase your chances of getting...
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How to Look Like A Magician – Part 2
Paul Weyland brings us more creative ideas you can use in the field today to increase your value to and your effectiveness with prospects and existing advertisers. If you...
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