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Ask A GM! – Part 5 Q&A

Ask A GM! – Part 5 Q&A

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Mike Costa, CEO of Costa Media Advisors and LBS Broadcast Expert, takes LIVE broadcaster questions!  In this session:

  • How can I get my General Manager to make sales calls since she doesn’t currently go out to client locations?
  • Why does my General Manager always compare our sales team to other markets?  We have some unique challenges in our market and he doesn’t seem to realize it.
  • I have worked at three stations the past 15 years.  In each case, the GM didn’t seem interested in sales, just bottom-line dollars.  Is there a way I can engage my current GM without being a pest?

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Boring Creative That Sells – Part 11 – Q&A

Boring Creative That Sells – Part 11 – Q&A

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LBS Creative Expert, Tim Burt takes LIVE broadcaster questions!  In this segment:

  • Do you believe in :15 bookend spots?
  • The proven tactics and tools that you identify are at the base of successful live personality endorsement ad-lib spots. Any additional tactics or dynamics that you’d suggest in that more flexible environment of message delivery?
  • Where can we see a few of your commercials or spots?
  • What are best questions to ask in order to get the really good nuggets in a testimonial?

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Boring Creative That Sells – Part 10 – Q&A

Boring Creative That Sells – Part 10 – Q&A

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LBS Creative Expert, Tim Burt takes LIVE broadcaster questions!  In this segment:

  • You talked about losing creatives from stations. I worked for Sales Directors who saw that a Writer who went out to meetings increased upsells, closes and durations of campaigns (the resell) do you think stations will swing back around to this line of thought or are we doomed?
  • You say to not use music or sound effects unless necessary. Do you have any example of when music or sound effects might be considered necessary?
  • I’ve worked for stations where they believed in “using music beds in ALL spots, no matter what”. What should one tell their GM WHY they should avoid a bed and keep it dry?

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Boring Creative That Sells – Part 9 – Q&A

Boring Creative That Sells – Part 9 – Q&A

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LBS Creative Expert, Tim Burt takes LIVE broadcaster questions!  In this segment:

  • Going back to the “family owned and operated” line, should we look at Carol House Furniture from St Louis? Those spots seemed to help that client that ran on both TV & Radio. If it worked for them, why wouldn’t that line work for someone else?
  • I live in rural Montana. We have Clients in the cattle industry back to the 4th or 5th Generation. Should I not put how many generations are running their ranch?
  • Some clients want to say “mention this ad and get 10% off.” What are some other things we can incorporate in our copy to prove our ad strategy is working?

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