Boring Creative That Sells – Part 3
There is absolutely a time and a place for simple (some would even say “boring!”)...
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Boring Creative That Sells – Part 2
There is absolutely a time and a place for simple (some would even say “boring!”)...
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Boring Creative That Sells – Part 1
There is absolutely a time and a place for simple (some would even say “boring!”)...
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COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 10 – Q&A
Paul Weyland takes LIVE broadcaster questions! In this session:
- No insurance companies broadcast in our market – they are very closed to doing anything other than print. How do we convert them to radio?
- I have a Pizza Shop who was on the air before COVID. His recent response to me was NO MORE BILLS. How do I get an audience with him again?
- Do you have any ideas for supplemental oxygen and medical equipment supplies?
- Can I use client podcasts as a marketing advantage for them?
COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 9 – Q&A
Paul Weyland takes LIVE broadcaster questions! In this session:
- Do you have any recommendations for pharmacies?
- What are your thoughts on social media?
- Our small market has several small, used car dealers who basically do no promoting – they say that they “can’t afford it”. A “big” weekly ad schedule here would be MAYBE $500! What would you suggest that we do to get them comfortable advertising on the radio? What is Gross Margin of Profit for used cars?
COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 8 – Q&A
Paul Weyland takes LIVE broadcaster questions! In this session:
- I have a new local mom and pop distillery client. They sell their whiskey in local and chain stores. What approach can I use to drive listeners to buy their product as we approach the high volume holiday sales?
- How important is it for a client to have a modern and exciting website?
- I have a pressure washer company client whose minimum residential job is $800 with a profit of 70%. He wants a proposal that shows a clear ROI for him. I am a first year AE. Can you tell me how to do this and what other info I should provide?
- When is the best time to reach out to ad agencies for financial institutions?
- Our market has many local gift shops. One in particular is more outside of town and also has a new coffee shop in it. How can I sell this shop and deal with the excuse that our signal does not reach their location?
COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 7 – Q&A
Paul Weyland takes LIVE broadcaster questions! In this session:
- Can you provide some ideas for the oil field industry and associated companies?
- How do you deal with several advertisers in the same industry running on your station and keep them happy?
- Most of my dealers use an agency. Can you offer some different ideas to win over the agency and make them want use our station for their dealer clients?
- Do you have any sales ideas for HVAC and fireplace centers?
COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 6 – Q&A
Paul Weyland takes LIVE broadcaster questions! In this session:
- How do I consistently develop plans that are better than my clients’?
- Please repeat the 3 things that we are to try for 24 hours.
- Any ideas on selling to solar companies?
- How can I diplomatically talk to advertisers about competing with Internet advertising?
- Inventory has been a big challenge for RV’s, but service is working for them. How much of their message should they shift to service?
COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 5 – Q&A
Paul Weyland takes LIVE broadcaster questions! In this session:
- Can you provide some ideas for jewelry stores?
- Any ideas for family doctors?
- Should I even bother with a local restaurant that can only hold 50% capacity during this time? They say they aren’t having trouble filling their dining room to that 50%.
COVID Christmas, Hanukkah, and New Year – Your Chance to Shine! – Part 4
Local businesses, your audience, and your station need you at your very best. Come prepared to be...
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