Relief and Hope for Local Auto Dealers – Part 5
Your local auto dealers have enjoyed record sales during the past several years. We all know that 2020 caused business at many showrooms to slow to a crawl, if not stop...
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Relief and Hope for Local Auto Dealers – Part 4
Your local auto dealers have enjoyed record sales during the past several years. We all know that 2020 caused business at many showrooms to slow to a crawl, if not stop...
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Relief and Hope for Local Auto Dealers – Part 3
Your local auto dealers have enjoyed record sales during the past several years. We all know that 2020 caused business at many showrooms to slow to a crawl, if not stop...
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Relief and Hope for Local Auto Dealers – Part 2
Your local auto dealers have enjoyed record sales during the past several years. We all know that 2020 caused business at many showrooms to slow to a crawl, if not stop...
Read MoreRelief and Hope for Local Auto Dealers – Part 1
Your local auto dealers have enjoyed record sales during the past several years. We all know that 2020 caused business at many showrooms to slow to a crawl, if not stop altogether. As their local broadcast expert, dealers can benefit greatly from...
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Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 10 – Q&A
LBS President Gary Moore takes LIVE broadcaster questions! In this session:
- How do you redirect clients who believe they don’t need to spend money on advertising because Social Media is free?
- What’s the best way to get people to feel comfortable with long-term contracts during COVID? Or should we stick to short-term selling?
Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 9 – Q&A
LBS President Gary Moore takes LIVE broadcaster questions! In this session:
- How do you convince upper management who are of the mindset “We sell radio. Stick to radio” that digital sales work?
- We have many clients that are reluctant to spend marketing dollars because they are afraid of all the uncertainties of the direction of the economy. They are implementing a freeze on marketing spending. What is the best way to encourage them from getting out of that mind set?
Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 8 – Q&A
LBS President Gary Moore takes LIVE broadcaster questions! In this session:
- What’s the best way to show you care about your clients while still being solution-focused?
- What’s your best advice for people new to broadcast sales?
- How do you convince veteran sales reps that digital is here to stay and to embrace and learn it? Often, digital is hard to explain and hard to execute and I have several reps who will not take the time to add a digital element into their marketing proposals.
Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 7 – Q&A
LBS President Gary Moore takes LIVE broadcaster questions! In this session:
- What can I do when a client says they have too much business and don’t need to use my station to get more?
- How do you overcome the situation of getting businesses to advertise after they’ve been shut down and are struggling with just paying their bills?
- You’ve piqued my interest. How can I start getting into video production?
Providing Broadcast and Digital Magic in Today’s Disenchanted World – Part 6 – Q&A
LBS President Gary Moore takes LIVE broadcaster questions! In this session:
- I have a client who doesn’t want to advertise because they don’t want to seem heartless or insensitive. What can I do to help them work through this concern?
- What are some practical daily things I can do now to be more ready for my clients when things get closer to normal?
- Would you recommend showing our customers the report from LBS Research?