The Survival Marketing Workshop – Part 4 – Customer Messages
An online workshop from Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine. Mike is one of the nation’s leading media experts and has helped more...
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The Survival Marketing Workshop – Part 3 – Niche Markets
An online workshop from Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine. Mike is one of the nation’s leading media experts and has helped more...
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The Survival Marketing Workshop – Part 2 – Reach, Frequency, and Market Share
An online workshop from Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine. Mike is one of the nation’s leading media experts and has helped more...
Read More
The Survival Marketing Workshop – Part 1 – Introduction
An online workshop from Mike Blinder, LBS Media Expert and Publisher of Editor and Publisher Magazine. Mike is one of the nation’s leading media experts and has helped more...
Read More
Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 11 Q&A
LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:
- What do you suggest for jewelry stores for Mother’s Day when nobody is coming into the store?
- What are your thoughts on rate changes and bonus spots at this time?
- With hospitals cutting their staff, what are some strategies for keeping them on air?
Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 10 Q&A
LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:
- Do you have any advice for a new seller during this unique time?
- What is your best advice for a new seller who started right as COVID-19 hit?
- What are some strengths and opportunities of broadcast compared to social media?
Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 9 Q&A
LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:
- In today’s environment, should we offer a free month to a good client that we don’t want to see leave?
- Can you explain why the Bar Association is a good target?
- What kinds of compelling messages need to be promoted by gardening businesses and landscapers?
Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 8 Q&A
LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:
- How can I show sincere empathy to a client and still move the conversation into a selling context?
- On a cold call, what do clients want to hear?
- My station wants to do a one-day call out sale. How should we approach this?
Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 7 Q&A
LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:
- Do you have a good opening line for a cold call?
- Can you talk about doing or not doing packages during this pandemic?
- What categories are reps currently having the most success with?
Broadcast Sellers Can Be Sales Leaders During an Unsettled Economy – Part 6 Q&A
LBS Broadcast Selling Expert, Mark Levy takes LIVE broadcaster questions! In this session:
- What kinds of ad messages break through this ugly COVID-19 info that our audience is bombarded with?
- How do you monitor reps’ activity levels when they are working from home and not actually selling anything?
- What do you think political advertising is going to look like in 2020?