Digital Ad Opportunities Q&A – Part 3

Jeff Knauss answers LIVE broadcaster questions! In this segment:

  • What steps should a broadcast group take to expand its digital offerings beyond static banner ads and is there a danger in only offering that type of online ad?
  • What is the best method to use to measure cross-platform campaign effectiveness?
  • What is an average management fee or commission on digital solutions in a competitive digital market?
  • Are there third-party companies you would recommend to run digital on behalf of broadcasters or do you believe this is better done in-house?

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Digital Ad Opportunities Q&A – Part 2

Jeff Knauss answers LIVE broadcaster questions! In this segment:

  • What are some good ways to combine radio advertising and digital marketing?
  • As a sales manager, should I hire digital experts to sell digital and leave my existing team to focus on traditional?
  • Are broadcast-driven digital sweepstakes effective in building client awareness and interaction or are consumers weary of these sorts of promotions?

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