6 Steps to Reducing "Client Won’t Buy-itis" – Part 1
Mark Levy discusses some strategies you can employ to minimize the common issue of customers just deciding not to buy from you. In this session, he covers features vs....
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Getting Your Sales Manager On Your Team
Sally Kohn discusses seven ideas that you can use when it comes time to approach your manager about packaging.
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Being a Business Consultant Every Day!
Take your selling, marketing and advertising excellence to a higher level! Help advertisers and prospects develop a fuller understanding of the importance of advertising....
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Dealing with Ad Agencies – Part 5
Mark Levy talks about the philosophy many agency buyers are taught,how we sometimes commit those SAME sins, andthe most effective response you can have to maximize...
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Dealing with Ad Agencies – Part 4
Mark Levy talks about what agency buyers really want and how to make your station stand out from the rest!
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Dealing with Ad Agencies – Part 3
Mark Levy talks about the different players in a typical ad agency, what kinds of things motivate each one, and offers tips on how you can become THE excellent station for...
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Dealing with Ad Agencies – Part 2
Mark Levy discusses ad agencies’ buying/planning process, the importance of personal relationships, their selection criteria, and how to get your station into the...
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Dealing with Ad Agencies – Part 1
Mark Levy discusses the different kinds of agencies, how they work, obstacles they deal with, and the importance of being a station that they like to work with!
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T.O.P. Strategy
Wow! Gary Moore hands us a T.O.P. strategy for becoming the best-educated rep in your local market. In this segment, Gary takes an actual Ask LBS question (see the button...
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NADA Data – Part 4
Gary Moore shows us how to use freely available marketing data to gain trust with local auto dealers. Don’t miss this! Click here to get to the MOST CURRENT data...
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