Selling | Local Broadcast Sales

3 More Psychological Copy Tactics

LBS Creative Expert, Tim Burt, discusses three tactics that you should be including in your...

LBS Creative Expert, Tim Burt and his guest, Wendi Friesen discuss excellent and insightful...

Kelly Orchard takes live broadcaster questions! In this session:

How do you keep a positive mindset when everything is crashing around you?
Hearing “no” when cold calling is tough, how do you stay upbeat when it seems that all you hear is “no”?
How do I avoid or impact negative coworkers?
How important are the people I spend time with when it comes to keeping a positive attitude?

Tim Burt takes LIVE broadcaster questions! In this segment:

Instead of rotating ads, you suggest we find a message and drive it; but wouldn’t that irritate the consumer?
Do you suggest adding the slogan of a business to their spot?
Any tips for writing sales letters to non-profits?
How often would you change creative on a 52 week contract?

LBS President, Gary Moore answers LIVE broadcaster questions! In this session:

What are “soft skills” and why are they important?
Besides “underpromising and overdelivering”, how do you keep your client’s budget with your station?
How do I compete with larger stations in my market when it comes to customer service?

Every one of us can use a boost sometimes! That boost can come in many ways including the...

LBS President, Gary Moore answers LIVE broadcaster questions! In this session:

How often should you follow up with a prospective client?
What if your station owner or manager has bad blood with the person you are trying to sell to?
I have prospects who say “radio is dead”. I can’t sell them, so how can I give them excellent customer service when they won’t even give me the chance?

Kelly Orchard takes live broadcaster questions! In this session:

What are some ways to improve my mindset?
How can I coach younger reps to move past their selling fears and negative attitudes?
How do you turn a meeting around when a prospect is determined to be negative?

LBS President, Gary Moore answers LIVE broadcaster questions! In this session:

What is your personal process in a cold call, first contact situation?
My market is very competitive with almost 30 broadcast options. Do you have a list of customer tips that can make a difference?
What is your advice to someone starting in radio sales with no prior sales experience?

In this session, former General Sales Manager, Sally Kohn, addresses reps’ questions!

How can I increase my ability to be creative and innovative for my clients?
My manager is not good on sales calls with my clients, but I have to bring her on six calls per month. What can I do to improve the awkwardness this creates?
There are several car dealers in my market that air on only one station because that’s what their competitors do. How do I break this mentality?
How can I get in on home builder/developer “Grand Opening” activities?